About Us

Conscious Trap Apparel is an Atlanta bred and based brand that represents the seemingly paradoxical positive and negative, yin and yang, ratchet and righteous duality of our existence through exclusive apparel.
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Conscious Trap is a culture that champions the four principles of Truth, Respect, Action and Power.
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We are a 100% black owned company, beginning originally as Nu Money Trading Company. We have since re-branded to a name that more accurately fits our products and purpose.